Mirame Digital partnered with Windward Marina Group to design and build a two-layer web system: one holding company site to define Windward's standards and story, and 14 individual location websites that translate that system into something genuinely local. As a serious operator acquiring marinas quickly across the US, Windward needed a unified digital presence that reflected their premium positioning without stripping the personality from the locations that earned their communities' loyalty.
Year
2025
Category
Web Development
Problem: A Premium Holding Company Identity That Risked Erasing What Made Each Marina Worth Visiting
Windward's instinct to unify everything under one premium identity was logical, but marinas aren't generic locations. They're local ecosystems built on staff, regulars, and the small details that make a place feel like your marina. Smoothing all of that out doesn't just cost personality, it costs loyalty. The challenge was building the presence of a serious holding company while protecting the distinctiveness that made each individual location matter to its community.
Solution: One Standard, Fourteen Front Doors
We built a system with a strong center and flexible edges: one umbrella with clear standards, hospitality cues, and premium structure, with enough room for each marina to stay itself. Each of the 14 location websites was treated as its own micro-brand, with messaging, styling, and imagery tuned to the people who actually use that marina. A fishing-first location shouldn't feel like a sunset-cruise-and-cocktail marina, and it doesn't. Uniformity in quality. Variety in feel. The Windward standard holds across every site, but every location still feels familiar and earned.
