Ecoplex

Mirame Digital collaborated with Ecoplex to execute a website redesign project focused on enhancing conversions and facilitating scalability to accommodate the brand's rapid growth. With a keen emphasis on maintaining brand equity and optimizing user experience, our redesign aimed to strike a balance between visual appeal and functional efficiency. Through meticulous conversion rate optimization (CRO) strategies, we successfully achieved a remarkable 5% conversion rate site-wide, significantly boosting Ecoplex's online performance. The redesigned website not only reflects the brand's commitment to sustainability but also ensures seamless navigation and engagement for visitors, contributing to Ecoplex's continued success and expansion in the renewable energy sector.

Year

2023

Category

Web Development

Problem

The challenge lay in redesigning a high-performing website that could scale with rapid growth while maintaining brand equity and improving conversion rates in the competitive renewable energy sector. The site needed to balance sustainability messaging with conversion-focused elements.

Solution

Through strategic implementation of CRO principles and user-centric design, the project achieved a remarkable 5% site-wide conversion rate. The redesign successfully merged sustainability values with conversion optimization techniques4, creating a scalable platform that supports Ecoplex's growth while maintaining efficient user journeys and strong conversion performance

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Injury Wins

Marc Trent

Marc Trent

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