Mirame Digital partnered with The Editorial Edit, a premium Lightroom preset brand for wedding photographers and creative professionals, to refresh their brand identity and build a conversion-focused Shopify store. The brief was to create something that felt elevated and editorial while making it genuinely easy for photographers to browse, trust, and buy.
Year
2025
Category
Web Development
Problem: A Premium Product in a Saturated Market With Nothing to Set It Apart
The preset market is crowded, and most brands in it look the same. The Editorial Edit had a genuinely high-quality product and a clear target audience in wedding photographers and aspiring creatives, but without a brand identity and shopping experience that matched that quality, the premium positioning wasn't landing. The store needed to do more than look good. It needed to convert.
Solution: An Elegant Store Built Around the Photographer's Decision
We built a Shopify store around a muted grey-green earth palette and a type system combining Oswald, Josefin, and Inter, striking the right balance between sophistication and readability for a predominantly female creative audience. Every design decision was made with the purchase journey in mind, from the way products are presented to the clarity of the checkout flow. The result is a refined, user-friendly store that earns its premium positioning and makes buying the obvious next step.
