The Editorial Edit
Mirame Digital partnered with The Editorial Edit, a premium Lightroom preset brand for wedding photographers and aspiring creatives, to refresh their brand identity and build a conversion-focused Shopify store. We employed a modern, bold design with Oswald, Josefin, and Inter fonts, striking a balance between elegance and readability. A muted grey-green earth palette adds a sophisticated yet inviting feel, resonating with a predominantly female audience. The result is a refined, user-friendly online presence that reflects The Editorial Edit’s high-end offerings and elevates its standing in the competitive preset market.
Mirame Digital partnered with The Editorial Edit, a premium Lightroom preset brand for wedding photographers and aspiring creatives, to refresh their brand identity and build a conversion-focused Shopify store. We employed a modern, bold design with Oswald, Josefin, and Inter fonts, striking a balance between elegance and readability. A muted grey-green earth palette adds a sophisticated yet inviting feel, resonating with a predominantly female audience. The result is a refined, user-friendly online presence that reflects The Editorial Edit’s high-end offerings and elevates its standing in the competitive preset market.
Mirame Digital partnered with The Editorial Edit, a premium Lightroom preset brand for wedding photographers and aspiring creatives, to refresh their brand identity and build a conversion-focused Shopify store. We employed a modern, bold design with Oswald, Josefin, and Inter fonts, striking a balance between elegance and readability. A muted grey-green earth palette adds a sophisticated yet inviting feel, resonating with a predominantly female audience. The result is a refined, user-friendly online presence that reflects The Editorial Edit’s high-end offerings and elevates its standing in the competitive preset market.
Year
2025
Category
Web Development
Problem
The challenge lay in creating a high-converting Shopify store that would stand out in the saturated preset market while maintaining the brand's premium positioning and appealing specifically to wedding photographers and creative professionals
The challenge lay in creating a high-converting Shopify store that would stand out in the saturated preset market while maintaining the brand's premium positioning and appealing specifically to wedding photographers and creative professionals
The challenge lay in creating a high-converting Shopify store that would stand out in the saturated preset market while maintaining the brand's premium positioning and appealing specifically to wedding photographers and creative professionals
Solution
Through thoughtful implementation of modern design elements and user-friendly features, the new website successfully bridges sophistication with accessibility. The refined aesthetic and streamlined shopping experience reinforce The Editorial Edit's position as a premium preset provider while facilitating easier conversions
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