Neya
Mirame Digital collaborated with Neya Cosmetics, a natural cosmetics brand focused on hair and skin care for women, to execute a comprehensive project involving branding, packaging design, and web development. We employed natural earth tones and vintage imagery to create a sophisticated, natural and approachable look. This design strategy emphasized the brand's commitment to natural ingredients and timeless beauty. The result is a cohesive and elegant brand identity that resonates with Neya Cosmetics' target audience, enhancing their market presence and appealing to women seeking high-quality, natural cosmetic products.
Mirame Digital collaborated with Neya Cosmetics, a natural cosmetics brand focused on hair and skin care for women, to execute a comprehensive project involving branding, packaging design, and web development. We employed natural earth tones and vintage imagery to create a sophisticated, natural and approachable look. This design strategy emphasized the brand's commitment to natural ingredients and timeless beauty. The result is a cohesive and elegant brand identity that resonates with Neya Cosmetics' target audience, enhancing their market presence and appealing to women seeking high-quality, natural cosmetic products.
Mirame Digital collaborated with Neya Cosmetics, a natural cosmetics brand focused on hair and skin care for women, to execute a comprehensive project involving branding, packaging design, and web development. We employed natural earth tones and vintage imagery to create a sophisticated, natural and approachable look. This design strategy emphasized the brand's commitment to natural ingredients and timeless beauty. The result is a cohesive and elegant brand identity that resonates with Neya Cosmetics' target audience, enhancing their market presence and appealing to women seeking high-quality, natural cosmetic products.
Year
2023
Category
Brand Developement
Problem
The challenge involved differentiating Neya in the saturated natural cosmetics market by avoiding clichéd "green" aesthetics while maintaining approachability. The brand needed to simultaneously convey scientific credibility for efficacy and emotional resonance for luxury self-care.
The challenge involved differentiating Neya in the saturated natural cosmetics market by avoiding clichéd "green" aesthetics while maintaining approachability. The brand needed to simultaneously convey scientific credibility for efficacy and emotional resonance for luxury self-care.
The challenge involved differentiating Neya in the saturated natural cosmetics market by avoiding clichéd "green" aesthetics while maintaining approachability. The brand needed to simultaneously convey scientific credibility for efficacy and emotional resonance for luxury self-care.
Solution
By implementing a vintage-modern duality through curated archival imagery and organic color transitions, the design successfully positions Neya as both trustworthy and aspirational. The cohesive system across packaging and digital platforms reinforces ingredient transparency while cultivating an emotional connection to timeless beauty rituals.
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